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Linda Asaf began her professional fashion career in New York City in 1992 by running a national fashion company and eventually launching her own line. She honed her fashion design skills by studying at the Fashion Institute of Technology and learning from the best in the industry.


Ms. Asaf shared resources with exceptional designers like Vera Wang, Bill Blass and Badgley Mischka among others. Through this experience, she gained knowledge of the finest design techniques and resources in the world. In all, New York City was a defining experience and proved to be a cornerstone for her fashion career.


Linda is proud to base her business in Austin, TX.  She gets immense satisfaction from working directly with her clients and strongly believes in contributing to the local economy.  All production is done by local, highly trained tailors with 20 to 30 years of experience.


Linda Asaf is a graduate of Columbia Business School and holds MBAs in Finance and Marketing. In addition to being a talented designer, she has also enjoyed a successful business career working for Fortune 500 companies including Citibank, Young & Rubicam and IBM.


When she is not designing, you can catch her -or try to- racing sailboats on the weekends.

Linda Asaf Headshot 2015

     'Designer to Watch'  |  Women's Wear Daily

                'Trailblazer Award'  |  Austin Fashion Week  2014

'Best Women's Clothing Designer'  |  Austin Fashion Week  2010 - 2011

'Best Fashion Designer'  |  Austin Chronicle  2010

         'Best Bridal Designer'   |  Austin Fashion Week 2009

           'Best Austin Fashion Designer'   |  Rare Magazine   2008 - 2009 - 2010